How would I compare the electrical contracting industry to a game of chess, easy
Start with a sales strategy Start with a game strategy
Make your first move Make your first move
Study and observe your client Study and observe you opponent
Revisit your sales strategy Revisit your game strategy
Sell to win Play to win
Close the sale Win the game
-Ira S. Ketive, VP of Engineering at Absolute Electrical Contracting of NY, Inc.