by Luke Gidicsin, Founder of LukeGidMedia
Do you think content marketing is just about posting to your blog or YouTube channel? 𝗧𝗵𝗶𝗻𝗸 𝗮𝗴𝗮𝗶𝗻!
Just like in chess, every move in content marketing should be strategic to set your brand up for a checkmate in the marketplace.
Content is key right now, and EVERY business should be leveraging it.
𝗦𝘁𝗲𝗽𝘀 𝘁𝗼 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗰𝗵𝗶𝗻𝗲:
-𝗦𝘁𝗮𝗿𝘁 𝗦𝗶𝗺𝗽𝗹𝗲: Kick things off with something small – a blog post, a video, or even a tweet. The goal is to get started.
-𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗶𝘀 𝗞𝗲𝘆: Develop a regular posting schedule to establish routine and set audience expectations.
-𝗘𝘅𝗽𝗮𝗻𝗱 𝗬𝗼𝘂𝗿 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲: Begin to branch out by using various platforms like Instagram, LinkedIn, Twitter, and YouTube, each catering to different audiences. It is like deploying a variety of chess pieces, each with their own strategic strengths, across the board.
-𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹: Understand and exploit the strengths of each platform. Some, like Twitter and TikTok, can handle multiple posts per day, while others like Facebook may benefit from less frequent, more impactful content.
-𝗖𝗿𝗲𝗮𝘁𝗲 𝗮𝗻𝗱 𝗖𝗮𝗽𝘁𝘂𝗿𝗲: Advance to creating original content and capturing user interactions. This could include live sessions and leveraging user-generated content.
I am going to give you a simple plan:
Initially, focus on engaging existing leads (Phases 1 and 2). As you progress (Phases 3 to 5), shift towards lead generation, optimizing content to drive business growth based on platform analytics and user feedback.
Starting with content marketing can be resource-intensive, requiring time, effort, and a budget. However, the payoff often surpasses the cost of paid advertising, especially as you scale and refine your strategy.
𝗣𝗲𝗿𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝗲 𝗣𝗮𝘆𝘀 𝗢𝗳𝗳!
Remember, content marketing is a marathon, not a sprint. Success builds over time with quality content and strategic execution. Start small, stay consistent and keep evolving your strategy—like making calculated moves in a chess game to eventually declare checkmate.